Archana Aravindan

Courses presently handled: 

B.Com, M.Com
Area of Interests: 

Research, Marketing Management, Information Technology
Publications: 

ARTICLE PUBLICATION –INTERNATIONAL JOURNAL

1.Article published on ‘INVESTOR’S BEHAVIOUR TOWARDS INVESTMENT AVENUES : A STUDY WITH REFERENCE TO NORTH PARAVUR, ERNAKULAM DISTRICT, KERALA STATE’ in `MIRROR’- SEPTEMBER 2014(ISSN 2249-8117)[ Peer refereed Bi-annual International Research journal of Commerce, Management & Social Science]

2. Article published on’ A STUDY ON THE EFFECT OF OCCUPATIONAL STRESS & WORK LIFE BALANCE AMONG WOMEN EMPLOYEES IN MASS MEDIA INDUSTRY – WITH SPECIAL REFERENCE TO KERALA’ in `RESEARCH REVOLUTION’- AUGUST 2014(ISSN 2249-8117)[ Double Blind Peer reviewed International Research journal of Commerce, Management & Social Science with Online, open access and Impact Factor 4.472]

3. Article published on ’CHANGING PHASE OF ECONOMY FROM COMMERCE TO E-COMMERCE ’ in `RESEARCH REVOLUTION’- SEPTEMBER 2014(ISSN 2249-8117)[ Double Blind Peer reviewed International Research journal of Commerce, Management & Social Science with Online, open access and Impact Factor 4.472]

4. Article published on ‘PROGRESS AS AN AGRARIAN ECONOMY - INDIA’ in `RESEARCH REVOLUTION’- (ISSN 2249-8117)[ Double Blind Peer reviewed International Research journal of Commerce, Management & Social Science with Online, open access and Impact Factor 4.472]

5. Article published on’ DIVERSITIES IN COMMUNICATION STRATEGY:- PREVALENCE OF RATIONAL OR EMOTIONAL APPEAL’ in `RESEARCH REVOLUTION’- (ISSN 2249-8117)[ Double Blind Peer reviewed International Research journal of Commerce, Management & Social Science with Online, open access and Impact Factor 4.472]

6. Article published on’ CRITICAL ANALYSIS OF RECRUITMENT PROCESS – OK 4 KO in `RESEARCH REVOLUTION’- (ISSN 2249-8117)[ Double Blind Peer reviewed International Research journal of Commerce, Management & Social Science with Online, open access and Impact Factor 4.472]

ARTICLE PUBLICATIONS – NATIONAL JOURNALS

1.Article on “THE EMERGENCE OF THE EURO AGAINST THE US DOLLAR AND ITS IMPACT ON EXPORTS IN THE EUROPEAN UNION” in the journal named ,`KPCJMR KAVERIPAKKAM COLLEGE JOURNAL OF MANAGEMENT RESEARCH’-Jan –March 2012.(ISSN 2249-6459)

2. Article on `LICENSING A BOON OR A CURSE’ published in the journal named, `RESEARCH SCHOLAR’- March2012. (ISSN 2249-6696)

3. Article on `A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION OF TELECOM INDUSTRY’ published in the journal named, `MIRROR’- March 2012(ISSN 2249-6459)

4. Article on ' A REVIEW ON DIGITAL MEDIA CAMPAIGN OF BSNL' published in the journal named, MIRROR – September 2012(ISSN 2249-6459)

5. Article on the ' STUDY ON THE CHANGING ORGANISATIONAL CULTURE TO HEALTHY AND ECO FRIENDLY' published in the journal named, 'MIRROR'- September 2012 (ISSN 2249-6459)
6. Article on' A STUDY ON THE TRENDS IN THE DISTRIBUTION CHANNELS OF BANKING SECTOR – with Special reference to Branch less Banking' published in `KPCJMR KAVERIPAKKAM COLLEGE JOURNAL OF MANAGEMENT RESEARCH’-Apr-June 2012.((ISSN 2249-6459)

7. Article on ' GLOBALISATION V/S REGIONALISATION ' published in `KPCJMR KAVERIPAKKAM COLLEGE JOURNAL OF MANAGEMENT RESEARCH’- July-Sept 2012 (ISSN 2249-6459)

8. Article on ' A STUDY ON MANAGING DIVERSITY AS AN IMPERATIVE ASPCT IN MODERN ORGANIZATIONAL FRAMEWORK' published in a journal named GLOBAL RESEARCH REVIEW -DECEMBER 2012 (ISSN 2250-2521)

9. Article on ‘STATE OF URBAN INFRASTRUCTURE INVESTMENT IN KERALA UNDER JNNURM - A STUDY WITH SPECIAL REFERENCE TO KERALA SUSTAINABLE URBAN DEVELOPMENT PROJECT’ published in UGC Journal named URBAN INDIA – July -Dec 2014 (ISSN 0970 – 9045)

10. Article published on ‘TRANSITIONAL STAGES OF E-GOVERNANCE IN INDIAN ECONOMY’ in GLOBAL RESEARCH REVIEW -SEPTEMBER 2014 (ISSN 2250-2521)